The Northern Bukidnon State College Income Generation Program Office (NBSC-IGPO) continues its Negosyo 2.0 program through The Marketing Strategy Sessions, conducted via Zoom today, November 12, 2026.
Following the successful Baking and Pastry Workshop held at the Technical Education and Skills Development Authority (TESDA) facilities in Manolo Fortich last month, the marketing sessions served as a follow-up activity to help participants learn how to identify their target market, promote their products, and apply basic marketing strategies in their businesses.
In his opening remarks, John Kevin A. Artuz, JD, Vice President for Administration and Finance, noted that some government employees engage in various businesses to augment their income. He emphasized the importance of financial literacy among employees, especially those who wish to venture into business.
Elaine Marie J. Ombina, IGPO Office Head and Auxiliary Services Division Director, was the first resource speaker. She discussed “Understanding Your Product, Target Market, and Market Demand,” sharing basic marketing concepts, including the 5Ps of Marketing: Product, Price, Place, Promotion, and People. She ended her presentation with a challenge attributed to Walt Disney: “The way to get started is to quit talking and begin doing.”
Hisham P. Danluyan, a former IGPO staff member and now a faculty member of the Institute for Business Management (IBM), followed with his topic, “Developing Your Marketing Strategy.” He discussed the Simple Customer Journey and explained that running a business is not just about making a sale but also about keeping customers satisfied and encouraging them to buy again.
Through Negosyo 2.0, NBSC-IGPO hopes to help employees put what they learned into practice, from preparing their products to finding customers and selling them. With the baking workshop and the succeeding marketing sessions, participants are given a better idea of what it takes to start and manage a small business. The initiative also supports the College’s efforts to encourage employees to explore additional sources of income.
Written by: Jan G. Soriano
Public Affairs and Information Office
